About Us

Welcome toPlume Beauty, where clean beauty meets cultural care. We create high-performance makeup and skincare madeexclusivelyfor melanin-rich skin— powered by vegan, botanical ingredients and always cruelty-free.

Plume Beauty was born with a spark in 2020 when Adelaide Quarshie envisioned a beauty brand focused on the melanin rich. We provide innovations that satisfy diverse needs and desires because we believe beauty is diverse: from one country to another, from one skin type to another.

Our Mission

Celebrating You, Naturally

Our mission is to honor melanin-rich skin with intentional formulas that nourish, match, and enhance — not just cover up. We believe beauty should be inclusive, plant-powered, and unapologetically kind to skin, animals, and the planet.

At Plume, we believe Beauty routines are inherently tied to tradition. That’s why we develop cosmetics based on the analysis of those rituals. What we learn from these observations inspires us to use ingredients and innovations that are grounded in science and in our understanding of inclusive Beauty.

Every product we make lives up to our values: Diverse. Intentional. We create makeup that illuminates your beauty. This vision propels us daily to create our products with the intention to bring a luxurious experience and real results for all. This means we promise to only include the highest quality ingredients that service all melanin rich skin types.

We formulate our products for the care and attention we reserve for our face, but at a price point we feel comfortable treating our face and our body.

Manufactured in North America, hypoallergenic, and meets all FDA standards.

What Makes Us Different?

Melanin-First Formulas

Crafted for deeper complexions with undertones and ingredients that enhance glow and address hyperpigmentation, dullness, and dryness.

100% Vegan + Botanical-Based

We use the power of plants — nutrient-rich oils, botanical extracts, and natural actives — to support radiant, healthy skin.

Cruelty-Free Always

No animal testing. Ever. We’re committed to ethical beauty that’s kind to every living being.

No Nasties

Formulated without parabens, sulfates, synthetic fragrances, or harsh chemicals — because your skin deserves the purest care.

Join the Journey

Beauty that sees you. Ingredients that love you. Results that empower you.

Discover skincare and makeup that’s made for melanin, inspired by nature, and rooted in purpose. Explore our collection today.